Advertisement 1
Before I begin to delve into the advertisement presented, I should note that this advertisement was shown in the 1970’s. This advertisement is riddled with logos, pathos, and ethos. The first thing that jumps out from the image is the image of the women. The picture appeals to the emotion by using pathos. Obviously, this is appealing to any women who is wanting a slim body to feel beautiful. This advertisement also uses logos with the statement stated in the image. The author uses the fact of the caloric amount of the Pepsi to indicate that by drinking Diet Pepsi, women can either lose weight or maintain weight to maintain slim and beautiful. The author shows ethos indirectly. This is apparent because the author is trustworthy since he knows the correct caloric amount of Diet Pepsi and seems like he knows what he is talking about since he is showing in big bold words that he can help.
Advertisement 2
This advertisement is riddled with sexual appeal. This advertisement uses logos, ethos, and pathos. The first thing that jumps out from the image is the toned physique of the male model and the empty cups of Voksos yogurts laying on the floor. The picture appeals to the emotion by using pathos. Here in this yogurt ad, the male model is drenched in yogurt. He is appealing sexually to women and physically to men. This advertisement is appealing to the emotional senses of men to indulge some desires to keep the body in line. This article also appeals to logos by offering a bar code with a book on how to get fit. You could say that maybe the author is using a fact out of the book to present in the ad which is yogurts. Also, the author uses ethos because in the bottom of the ad it says that the yogurt is a registered product of a specific company, which shows that the author is being trustworthy.
Advertisement 3
This is another advertisement riddled with sexual appeal. This advertisement uses logos, ethos, and pathos. The first things that jumps out from the image is the physique of the man and the woman behind the man helping him shave. The product that is being promoted is Nivea for Men Active 3. The picture appeals to the emotion by using pathos. Here in this ad, the male model has the product on his skin and is depicted by a women shaving the man. This is emotionally appealing to men for their sexual appeal towards women and a man feeling good about his own physical appeal. And this product is shown because it is showing all the capabilities in one that the shampoo has. It is a shampoo, shower, and shave shower gel. This article also appeals to logos because the author of the ad is presenting accurate information about the shower gel and the capabilities of the gel. Also, the author uses ethos to show that he is establishing common ground with his audience which is other men.
